THE PEOPLE BEHIND THE BAIT
Since 1990, Teddy Fisher has combined hands-on production with real angling experience to create bait that performs where it matters most — on the bank.
A FAMILY HERITAGE
In 1990, Polish angler Tadeusz “Ted” Świerdza crafted his first competition blend — Mirox Secret — using techniques passed down through generations of European match fishing.
What started as a passion project, mixing baits in a small kitchen in Poland, quickly became something bigger. Ted spent over a decade testing and refining his recipes bankside — across Poland, Germany, Switzerland, France and Portugal.
“BAITS PROVEN BY RESULTS — NOT MARKETING.”
In 2012, Ted moved to the UK and founded Teddy Fisher, bringing his European expertise to British waters. The brand quickly earned recognition with Angling Trust Winter League teams, proving that what worked across Europe worked just as well on English canals.
35 YEARS OF BAIT MAKING
The First Blend
Tadeusz creates Mirox Secret in Poland — a competition groundbait using traditional European recipes.
Competition Proven
Mirox blends are tested across Poland, Germany, and Switzerland. Match anglers start requesting the recipes.
European Expansion
Word spreads to France and Portugal. The range grows from groundbaits into pellets and additives.
Teddy Fisher UK
Ted moves to the UK and founds Teddy Fisher, bringing his European expertise to British anglers.
Winter League Success
Angling Trust Winter League teams adopt Teddy Fisher baits to great effect on the northern circuit.
130+ Products
The range expands to over 130 handcrafted products — groundbaits, pellets, boilies, hookbaits, additives, and bundles.
Team Teddy Grows
19 brand ambassadors across 5 countries. Partnerships with Soar Tackle, PAA, and Angler's House.
WHAT MAKES US DIFFERENT
Handcrafted Recipes
Every product is made in small batches using premium ingredients — the same way Ted made his first blend in 1990. No shortcuts, no mass production.
Competition Proven
Our baits aren’t tested in labs — they’re tested bankside. Proven across European match circuits and UK Winter Leagues by serious anglers.
UK Registered & Certified
Animal Feed Registration GB/880/R057. Fully UK manufactured in Stoke-on-Trent. Trusted, traceable, and regulation-compliant.
THE TEAM BEHIND THE BAIT
11 brand ambassadors across 2 countries — all competition anglers who trust Teddy Fisher on the bank.
Cornel Moraru
Ambassador
Donovan Oliver Angling Giant
Ambassador
Dragos Cosconea
Ambassador
Nigel Fitzpatrick
Ambassador
Tiernan O’Brien
Ambassador
Thomas Lange
Ambassador
Our global network
Willy Worms
East Midlands Angling Academy
Soar Tackle
Bait-Tech
Stafford Aquatics
PAA
Sam Harris
EMA
Fur & Feather
Aventuri Pescaresti
Angler's House
Our Locations
Headquarters & Showroom
14 Lichfield Street, Stoke-on-Trent, ST1 3EA
- Product Showroom
- Trade Counter
- Click & Collect
Distribution Centre
Unit 7, Festival Park, Stoke-on-Trent, ST1 5SJ
- Next-Day Dispatch
- Bulk Storage
- International Shipping